The Display URL provides details about an advertiser’s product or service. The Display URL gives users an idea of where they’ll go if they click the ad. The Display URL takes users to a specific page of a website. The Display URL is a headline in the ad that users most often notice first. The […]
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
The campaign could be improved by 60% if the listed recommendations are followed. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. The campaign is 60% less optimal than other company campaigns. The correct answer is: The campaign could be improved by […]
Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
To find how close her campaign is from potential ideal results To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website The correct answer is: To find how close her campaign is from […]
What determines whether a Search ad shows in the results for a query, and in what position?
Asset impact, which includes sitelinks and image assets. Bids, which is how much marketers will pay for a click. Ad quality, which is based on ad and website relevance. Ad Rank, which is based on a variety of factors to show useful ads. The correct answer is: Ad Rank, which is based on a variety […]
How many responsive search ads can you have in Google Ads?
There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 There’s a limit of five enabled responsive search ads per ad group. If you have text that […]
Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
Conversion rate Ad dimensions Bid amount Ad relevance Ad landing page experience The correct answer is: Ad relevance Ad landing page experience
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
A mention of prices, promotions, and exclusive offers A variety of emoji to catch the attention of potential customers Encouraging potential customers to take action Highlighting what makes his business unique More landing pages to visit The correct answer is: A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action Highlighting […]
What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses
Expanded text ads Responsive search ads Performance Max Dynamic Search Ads The correct answer is: Performance Max Dynamic Search Ads
A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses
Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]